Although the influencer marketing industry is booming, making influencer marketing work for business takes time and effort. So how can your brand get up there where people can see it? Search engines generally favor content that has a high SEO ranking. AI chatbots from The Chat Agency could assist you in ensuring that your brand prominently shows up on the results page.
Why the Hype around Influencer Marketing?
As more firms invest in influencer marketing, it has continued to evolve. As a result, by the end of 2020, the global market for influencer marketing is anticipated to be worth $5-10 billion.
However, with the development of inauthentic social media stars, quantitative measurements are no longer sufficient as a standard for identifying the correct influencers. Instead, more brands choose to collaborate with influencers based on qualitative criteria such as brand affinity, content quality, and the amount of creativity they can give while staying true to company values.
Marketers are now faced with a single question: what comes next for influencer marketing?
The answer is straightforward: AI chatbots.
Unquestionably, there is a rising demand for AI chatbots today! More and more companies are turning to chatbots to fill in the voids in their customer care and successfully launch new brands.
The Chat Agency specializes in employing white hat tactics in chatbot marketing. In the next section, we explain exactly why you need a chatbot marketing agency like ours to become successful in your digital marketing endeavors.
How AI Chatbot Agencies Can Help Brands with Digital & Influencer Marketing
If you want to grow your business, you'll need to invest in marketing to attract new consumers, nurture existing ones, boost your profile, and differentiate yourself from the competition.
Why Hire a Chatbot Marketing Agency?
Most B2B companies, especially in the technology and software industry, speak tech loud and clear but fall short when communicating their core message to their potential clients.
Here are some quick reasons why you need a chatbot marketing agency like The Chat Agency to get your message across for you.
1 | It Gets Tough for the Owners & Founders
Founders are usually the owners of small to medium-sized businesses. They started from the ground up, and it's not just a job for them but also a labor of passion.
Taking on more and more responsibilities appears to many owners/managers to be a logical, natural element of running a firm. Many people believe that their abilities and experiences are superior to others and that they alone know what is best for their firm and clientele.
In the near run, this is fine. However, in the long run, it might harm both your mental and physical health.
There is no such thing as a superhero. To draft your contracts, you don't enroll in a part-time law program. Instead, you hire a lawyer. Outsourcing roles that require specialized knowledge makes sense.
The same is true about marketing. If you bear the entire load of running a business on your own, including marketing, you may finally succumb.
Don't let your company become your kryptonite. Instead, maintain your composure while allowing an agency to lend its knowledge and resources.
2 | Expertise Knowledge
It is impossible to know everything there is to know. This is why employing an agency makes good business sense; you're paying for the expertise of professionals.
An agency will be a specialist in its field (e.g., marketing, sales, PR). They will have access to in-house expertise on the finer issues and have more aggregate knowledge than anyone owner/manager.
Not only that, but marketing firms like ours are experts in their field. That is to say, not only do we have marketing experience, but we also have marketing experience in a specific industry - chatbot marketing.
3 | Hiring an Agency is Cost-Effective
Controlling expenditure might spell the difference between success and failure for a company. To ensure liquidity, employee accountability, accurate financial records, and better planning, cost control and proper expense management are critical.
Recruitment is one of the most prevalent corporate expenditures. Because of the inclination to think of the cost of employing someone solely in terms of their primary income, most organizations underestimate the cost of recruitment by 90-95%. You must also consider payroll tax, pensions, employee benefits, training, and other expenses.
An experienced marketing manager's remuneration ranges from $70,000 to $130,000 per year on average. You can undoubtedly hire more junior employees, but will they have the necessary expertise and skills to guide your strategy and perform high-quality work?
Even though hiring an agency might cost you the same as a properly sized in-house team, there's a catch. Hiring an agency means you spend less time and money onboarding, training, and developing people because there are no "hidden costs."
This is a significant distinction between internal employees and those who work for an agency. You must educate employees. An agency was created from the ground up. They are ready to start working the moment you hire them.
When Should You Hire a Chatbot Agency?
The benefits of hiring an agency are apparent. You receive specialist knowledge and a team whose sole purpose is to focus on what they're strong at for a fraction of the cost of an in-house team.
Here are some clues to assist you in determining when it's time to contact an agency.
1 | When Nothing is Getting Done
Work in a fast-paced environment. Almost always, you must complete many tasks at the same time. As a result, it's only normal for things to fall between the cracks, or worse, remain incomplete.
When crucial tasks aren't being completed, it's necessary to seek assistance. Because agencies specialize in a specific field, they can quickly go to work.
2 | When Sales & Growth Have Reached a Halt
Something has to happen if a firm is stagnating, growth is decreasing, and you spend the majority of your time putting out fires rather than being productive.
There are a variety of factors that can hinder sales and growth. Ineffective marketing, poor customer service, or poor management are all possibilities.
With an agency, you can find a remedy for any symptom. Outsourcing failing aspects of a company can revitalize it and help it flourish. Sometimes all it takes is a fresh pair of eyes.
3 | When Your Desires Exceed Your Abilities
Businesses can have goals for the future that they can't achieve with their current resources. It could be as simple as a lack of staff or a fundamental lack of understanding of achieving these goals.
If you don't have what you need, an agency can either provide it or help you discover it.
How Can You Utilize Chatbots in Digital Marketing?
There are numerous methods to incorporate a chatbot marketing plan into your digital marketing campaign. Bots may be highly beneficial for automating routine tasks, responding to typical client inquiries, and even closing deals.
Let's take a closer look.
1 | Customer Service Chatbots
A bot can be handy if your company receives many customer service requests through Messenger or if you want to start using Facebook Messenger as a customer care channel.
You can design a chatbot that assists consumers in categorizing their customer care concerns before referring them to the appropriate person to speak with or the correct answer.
2 | Sales
A chatbot can assist in funneling leads into your sales funnel. It can be a terrific way to start a client journey, whether you use it to schedule consultations or collect emails for your newsletter. Many clients prefer not to call, so providing an easy way for them to begin dialogue online might be beneficial.
3 | Chatbots for FAQs
Allow consumers or potential consumers to ask your chatbot common questions. Programming a bot with question options and replies is an excellent approach to provide information to your audience in a more interactive manner.
Customers will be more likely to choose your firm over the competition if they have fun interacting with your chatbots.
4 | Shopping
Your business can even offer an in-app purchase experience with Facebook Messenger chatbots. Customers can browse products and even make purchases straight within the chatbot if you modify it.
5 | Marketing Using Chatbots
Of course, you can use a chatbot for a variety of marketing purposes.
It can be used as a lead nurturing tool. Once someone contacts your chatbot voluntarily, you may continue to offer them valuable and informative messages in an attempt to persuade them to make a purchase or sign up for services.
Because it's a more direct kind of one-on-one connection, this can be a powerful tool in your digital marketing armory - even more potent than email marketing.
Now let’s see how chatbot marketing facilitates influencers.
How Can Influencers Use Chatbots to Their Advantage?
Thousands of organizations, influencers, and website owners have turned to chatbots to improve consumer interaction while lowering the cost of a human support desk.
Since the rise of chatbots, several major brands have begun embracing the technology and using it to their advantage. For example, Disney advertised one of their newly released films by developing a chatbot that allowed Facebook users to solve simulated crimes while conversing with the bot.
Below we’ve explained how exactly chatbots assist you in your influencer marketing campaigns.
Be Active 24/7
The most prominent advantage that a chatbot may provide an influencer is that it is active 24 hours a day, seven days a week, without requiring the influencer to be connected to his accounts. This is a significant advantage because an influencer may not be targeting a specific country but rather a broad audience.
As a result, the influencer can delegate work to the chatbot while he sleeps — or when he's busy and can't attend to a customer or follower at the time.
Get to Know Your Customers
Another significant advantage that an influencer can obtain from putting a chatbot on their website or Facebook profile is that a chatbot gathers information about the user it is chatting with while the interaction is in progress.
The first advantage is that this methodology allows the chatbot to learn more about your target market, which it can then utilize to converse with them in a way that increases engagement.
The second advantage is that the chatbot can provide an influencer a report with crucial information on potential customers, allowing you to learn more about your target market and, as a result, greatly enhance consumer interaction.
You can use the data you collect from your chatbot to help you with your internet and social media marketing campaigns.
When a customer speaks with you (or your chatbot), they are most likely asking questions. Therefore, when you utilize a chatbot and try to "educate" it, it will provide personalized content to the client conversing with it.
This is incredibly useful since the chatbot may use the information you gave during training sessions to provide content, such as messages and possibly connections to your website, that makes the client feel like you are genuinely engaged in helping them solve their problems.
Dealing With Multiple Customers Simultaneously
You already know that you can only chat with one person at a time if you are handling your customer service and individually talking to clients and followers.
You might get confused and muddle things up if you add more discussion bubbles to the mix. This can make you appear unprofessional and turn off potential consumers.
A chatbot, on the other hand, can handle multiple customers simultaneously without becoming confused.
Credibility & a Wider Audience
You should also be aware that having a well-trained chatbot allows you to establish and maintain high authority inside your business.
Customers can interact with your bot 24 hours a day, seven days a week, and it has been programmed to speak like you. The bot can provide customized content and answer practically any question from customers.
Furthermore, clients who were pleased with the customer care they received when speaking with your chatbot may be willing to share their positive experience with others, so expanding your reach.
As an influencer, you already know that authority is crucial for influencer marketing. Thus having more authority is critical for your business's success.
Save Money in the Long Run
It can cost thousands of dollars to run a business, and it may also cost a lot of money for an influencer to maintain their impact on their specific platforms. As a result, it's critical to look for ways to save as much money as possible to reduce your expenses and, in turn, improve your profit.
Chatbots are one technology that can help you save a significant amount of money. Even though most chatbots are expensive and take time to train, it is crucial to remember that the cost of running a chatbot is significantly cheaper than the cost of running a call center with a team of support professionals.
Choose The Chat Agency for Your Digital & Influencer Marketing Campaigns
Chatbots have gained a lot of traction among website owners and corporations. In addition to the ways mentioned above, influencers have saved time while still keeping their audiences pleased and informed by utilizing artificial intelligence techniques.
While using chatbots may appear daunting at first, they are becoming easier to use. It just takes a few steps to establish one to better communicate with your fans and potential customers when your hands are full.
With both digital and influencer marketing, artificial intelligence is the way to go. And the AI chatbots of The Chat Agency are ready to make this bumpy rollercoaster ride smooth for you.
Marketing is an investment made by companies that grow swiftly. Great companies use great marketing agencies. They know how to choose good agencies, manage them, and provide timely feedback to get the most out of them. Anything else, to be honest, is a waste of money.
Resources related to “Why The Chat Agency Is Your Choice for Digital & Influencer Marketing”
- → The Chat Agency: https://www.thechatagency.com/
- → Cost control: https://smallbusiness.chron.com/advantages-cost-control-22591.html
- → Most organizations underestimate the cost of recruitment by 90-95%: https://www.quarsh.com/blog/the-true-cost-of-recruitment/
- → 50 innovative ways brands use chatbots: http://www.topbots.com/50-innovative-ways-brands-use-chatbots/
- → Running a chatbot is significantly cheaper: http://fortune.com/2017/05/10/chatbots-business-billions-savings/