June 8

Visuals in a Messenger Bot – How to Use Photos, GIFs & Incorporating Them Into Your Flows

Don't you love communicating with multimedia? They allow us to express our emotions almost as though we were talking face to face. We can express ourselves in a variety of ways, including images, videos, emojis and memes. 

The messenger bot plays a similar role. After all, it mimics human speech and uses the same communication elements we do. 

Chatbots are becoming increasingly human-like as AI technology progresses. They react quickly and adapt to changing circumstances, improving the user experience.

Simultaneously, the appearance of chatbots is evolving, and photo use in chatbot messaging is becoming extremely popular.

This article will show you how to select images and GIFs for messenger bot flows that are intuitive, fluent and customized.

Why Aesthetic Messenger Bot Messages Are Important

Chatbot content can be exchanged in various ways, from messages to picture carousels, images, music and videos. 

It's as crucial for chatbots to have visually appealing and substantive content as it is for Facebook or Instagram posts. 

We all instinctively recognize images. The human brain processes visual data faster than text-based data. Even if you're an excellent reader, parsing text takes a fraction of a second longer than interpreting a picture.

GIFs will help you boost your chatbot’s efficiency by optimizing the user experience and increasing user engagement. 

GIFs are useful in chatbots because they are useful in conversations with family and friends: they help you communicate with the other person and add charm, humanization and movement.

We follow a set of rules that we've built based on our implementation experience to make user experiences friendly. Read on to find out what they are.

Communicate More Using Less Effort

Digital designs and designs, in general, are more enjoyable to interact with when they have visual elements. 

When you have holes in your content, you fill them with tables, bulleted lists, or whatever stock images catch your eye — not because they're important, but because they add flavor. They're adornments for the space.

Visual elements give the conversation a rhythm, making it more fluid, comfortable, and normal. They should, however, be chosen carefully so as not to jeopardize your customer relationships.

The Messenger Bot Represents Your Brand

A bot may speak on behalf of the organization or as a virtual employee. Regardless of your choice, customers will interpret the bot as the brand's voice. 

Creating a virtual employee, on the other hand, may be more fun. You can make them amusing, friendly, or caring.

It doesn’t only apply to text; it also applies to the visual aspect of messaging. It means that the images, animations, icons, GIFS, and emojis you choose for your brand are crucial.

You can personalize your bot's appearance to match the company's brand and customize various bots. 

You should change the visual appearance of your chatbot to give your users a similar feeling to what they get when they visit one of your shops, browse your website or see your ads to enhance user experience.

Choosing Images & GIFs for Your Messenger Bot

In most cases, chatbots do not display full screen on a monitor, so images appear in a small format. Choose pictures that are plain and simple with few details and a clear focal point.

Before cropping or editing the picture, you can preview it in the chat. Doing so ensures that an image's size is appropriate and that the colors of the buttons and other visual elements do not clash.

Realistic Images

Do you recall those 1980s photo banks where everything seemed to be unreal? 

Prefer natural images over artificial ones because they are easier to believe. Avoid fake-looking compositions, extreme lighting, extra-smiling faces, poses and staged scenarios. 

On the other hand, various brand guidelines may require a defined picture style, which includes less natural pictures. For the sake of continuity, it is entirely acceptable in this situation.

Brand Color Scheme 

Keep in mind that images must also adhere to the brand's color scheme. It's also a smart idea to ask designers to strategically adjust certain colors. 

If your primary brand color is green and your competitor's is red, for example, don't show a happy kid wearing a bright red shirt.

Platform Limitations

The majority of the media files are suitable for chatbot use. Some platforms, however, have limitations. You can test files before editing them to see if they're acceptable.

We suggest tinyjpg, an easy and free tool that can compress images from 5 megabytes to as little as 120 kilobytes without sacrificing quality.


Make sure the GIFs are suitable for your audience and the subject matter of your bot. It's also crucial that the GIFs you use are consistent with your brand's tone. 

You can use GIFs to communicate with users in an easy, friendly way that represents your brand's usual communication style and doesn't feel out of place in a conversation.

How & When To Use GIFs in the Conversation

Since GIFs colorize and highlight the story we want to tell, it's easy to go overboard with them, particularly if your brand isn't known for this form of communication. 

They do, however, often make conversational flows more interesting, especially if you use them in a lighthearted manner. 

You should usually put GIFs in default message blocks like “I don't understand” (when the chatbot can't locate a key phrase), “Error” (when data from an external database is being uploaded) or even when users write obscenities – to calm them down.

You can find animated imagery such as GIFs on various websites. The classic Giphy is what we recommend the most.

How Often Should You Use Funny Images & GIFs?

You can give your chatbot a personality; you can make it amusing. 

However, keep in mind that everyone's sense of humor is different, and irony can be difficult to handle online. 

Some people may misunderstand your message, while others may use it to undermine your brand. In such cases, it will harm your users' ability to communicate with you.

Consider the message you want to convey with pictures in general. Any component you use must serve a purpose. A message should be conveyed through each image and symbol. Choose visuals that convey a direct and simple message that is relevant to the conversation.

Messenger Bot Visuals Control the Mood of the Conversation

Choose images that match the tone of the conversation. 

As previously stated, rhythm is significant, but there are times during a conversation when you should avoid images. 

Sending an animation while a user is waiting for a response or completing a task, for example, can not be a good idea since it could test a user's patience.

Furthermore, sending a picture of a smiling person when the bot cannot solve a problem may be a big mistake. Instead, you can show a sad face to indicate that the bot is sorry. 

In these types of scenarios, never make fun of users.

Give Your Messenger Bot an Avatar

Consider using an avatar to set your chatbot apart from the many other identical messenger bots on the market. 

This visual element can reflect your brand, increase customer loyalty and deepen personal relationships with your users. 

Furthermore, it can make some users feel more at ease conversing with a robot.

To put it another way, an avatar will give your chatbot a human-like appearance. You must, however, remind the consumer that he or she is conversing with a robot. 

Avatars come in various shapes and sizes, and you can choose whether you want an avatar of a man or woman, an animal, or simply a robot.

Visuals Breathe New Life Into the Chat Flow

Multimedia has the potential to fully transform how people view chatbot content. 

Since pictures are much easier to remember than plain text, it encourages users to communicate. You should use them in chatbot communication without hesitation. 

But keep in mind that the conversation is meant to be lively and dynamic. Choose material that is simple to understand and conveys a straightforward message of what you want your chatbot to say.

Always remember to obey the guidelines outlined above, including visual brand continuity. 

Visuals are a vital part of chatbot messaging because they help to make the conversation feel more human. 

Make sure you have permission to use whatever pictures, GIFS, or avatars you use.

For more details on the various types of multimedia to use for your messenger bot and their preferred aspect ratios, file sizes, and more, get in touch with us.


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