July 20

How to Have the Right Marketing Strategy With Coupons to Help Your Brand


Attracting and maintaining consumers is essential to your small business's long-term success. However, determining which marketing strategies will reach the widest audience and, as a consequence, produce the best outcomes for your company may be challenging.

Offering deals and discounts in the form of coupons is a typical technique many businesses use to differentiate themselves from the competition, attract first-time consumers, and reward current clients.

Coupons have been used in marketing since the early 1900s. Figuring out the best approach to use them now might be more difficult. Don’t worry, though! After reading this article, you will know exactly how to use coupons as a part of your marketing strategy and use Amazon chatbots to automate the process.

Why Should You Use Coupons for Marketing Your Brand in 2021?

Saving money is at the forefront of the reasons why people buy anything. Because of this need to economize, discount coupons have become an increasingly important component of running a successful internet business. Customers spend 25% more money with a coupon than without one, according to studies.

Coupons are beneficial to e-commerce since they motivate buyers to act. For example, 67% of people prefer to buy at a store that gives mobile coupons over one that doesn't. When customers have a coupon, 48% buy sooner, and 37% buy more than they would have otherwise.

People don't have to waste time sifting through weekly flyers, clipping and organizing coupons, or research discount websites to find and print coupons. Instead, you may target clients where they already spend time online with the proper coupon marketing strategy: via email, SMS, social media, and even Amazon chatbots.

As more e-commerce businesses use digital coupons to promote their items, it's crucial to think about new ways to distribute your coupons. Remember that providing discounts to your audience is more strategic than continuously publishing the same kind of coupons. To optimize exposure and consumer follow-through, there must be relevancy, timeliness, and perceived value.

Before you hop onto the coupon bandwagon, though, you must decide whether it’s the right strategy for your brand.

Are Coupons, Offers & Discounts the Right Marketing Strategy for Your Brand?

Let’s take a quick look at the pros and cons of using discount coupons before discussing this million-dollar question.

Pros of Using Offers & Discount Coupons

Offering discounts on your pricing is a technique that may increase sales volume, attract new consumers, and provide you with other benefits, such as:

Make Your Clients Feel Good About Your Company

Discounts have one advantage: they make your consumers happy. According to research, people are happier and more relaxed when they receive a discount or a savings offer. If these pleasant sentiments can be linked to your brand, it might be advantageous in the long term.

Assist Customers in Choosing Your Products Over Competitors

According to research by the Max Planck Institute for Tax Law and Public Finance, discounts make it less probable for customers to compare your products to those of other companies. This can encourage new clients to pick your items over those of your competitors, allowing you to gain a foothold in the market.

Cons of Using Offers & Discount Coupons

There are a few disadvantages to be aware of as well. Before lowering your rates, make sure you analyze the dangers carefully.

Discount Pricing Potentially Reduces Perceived Value

One disadvantage of discounting is that buyers will believe your goods or service is of inferior quality after they have it. Consumers who paid the full price were happier than those who paid discounted prices in double-blind research. This is because they were anticipating a better experience, and their rating reflected this.

Lower Margins Pose a Risk of Reduced Profits

When you give discounts, it's also possible to wind up with little or no profit. This is because while some of your reduced sales may come from folks who would not have purchased otherwise, you may also lose profit margins from consumers who would have bought regardless of the price.

Because of these difficulties, knowing your primary goal while discounting is critical.

So, is offering discount coupons the right marketing strategy for you?

As previously said, online shop offers may be an efficient strategy for client acquisition and customer retention. However, before you start giving discounts, you need to think about your whole brand strategy.

If you want to represent yourself as a higher-end brand or if your margins are tight, you should focus on customer loyalty programs rather than weekly sales. On the other hand, deep discounting and daily or weekly deals may be a better way to meet your targets if you have good margins.

Finally, you must assess if and which kind of offers are appropriate for your brand. Building an internet business usually entails a lot of trial and error to figure out what works best. The ideal strategy is to set a target with each campaign and offer, start small and track your progress.

Now, let’s see how you can create the perfect coupon strategy for your brand to skyrocket successfully.

How to Create the Right Coupon Marketing Strategy to Help Your Brand in 2021

While you may be concerned that offering discounts on your products or services would hurt your profitability, the correct execution can help you grow sales while also establishing a loyal client base.

In fact, according to a recent survey by VoucherCloud, 57% of consumers say they wouldn't have made a purchase if it hadn't been for a coupon, and 91% of coupon redeemers say they'll return to a store after being provided a coupon.

If you're looking for new ways to promote and develop your business, the following pointers will help you devise an effective coupon plan that won't break the bank.

1 | Make an Enticing Offer

Remember that your coupon is only valuable if it is relevant to the consumer, regardless of how you organize your offers. This implies that you should conduct research before beginning a coupon plan and have a thorough understanding of your industry.

Furthermore, because your objective is to impact behavior — whether it's by bringing consumers in the door or motivating them to spend more — your offer should be tailored to the desired consequence. For example, consider giving free delivery or a promo code at checkout for first-time customers if most of your sales are in-store and you want to increase online orders.

Here are some mainstream discounts brands generally offer:

  • Bundled Discounts

Rather than decreasing the selling price of a single product or service, you drop the price of a collection of things purchased together for this discount. First, examine the goods that your consumers frequently purchase together to apply a bundled discount. Then, consider the issue that your best-selling bundled product is attempting to address.

  • Volume Discounts

When you provide a volume discount, your consumers pay less per item if they purchase a bigger quantity. Therefore, volume discounts are an excellent choice if you seek to clear inventory or improve the average value per purchase because you're tempting clients to buy more units per order.

  • Prepayment Discounts

You may also provide individuals who can pay for items and services months or weeks before they are shipped or received a slight discount. Customers pay sooner. Thus prepayments can assist improve cash flow. In addition, this means you may utilize their advance payments to buy more merchandise, stock up on supplies, or make other expenditures. 

Prepayments, however, are not appropriate for all sorts of enterprises. This is only applicable to products or services that need regular payments.

  • Seasonal or Event Discounts

Event-based discounts are usually associated with a particular day or season, and they repeat frequently. This includes discounts offered during holidays, such as New Year's or Valentine's Day promotions. 

Most individuals are in a "purchasing mindset" during holidays or special discounted days. Therefore, if you provide discounts during certain times, your business might benefit from the surge of customers. Seasonal discounts can also assist firms in getting rid of goods that aren’t in season.

  • Buy One, Get One Free

A bargain isn't always enough to attract new clients. But if you give anything away for free, you'll get a lot more attention. You also don't have to keep to the "Buy 1 Get 1 Free" rule for each item. 

You can mix a popular high-margin product with a less expensive freebie that hasn't sold successfully. You can also demand a greater order quantity before a client receives a freebie, such as "Buy 2 Get 1 Free."

  • Free Shipping

Offering free delivery is another sort of bargain. Free delivery has been shown in several studies to enhance sales. Free shipping can help you reduce cart abandonment. However, the disadvantage of free shipping is that packaging and delivery cost money. 

If you have poor margins or shipping expenses aren't incorporated into your product prices, not charging for delivery might damage your business. However, you may make free delivery accessible when an order reaches a particular quantity to ensure that it pays off.

2 | Publicize via Various Channels

A difficult-to-find coupon isn't an efficient marketing tactic. Your coupon should, in theory, find each potential consumer rather than the other way around.

Consumers cannot redeem your coupon, no matter how valuable it is, if they can't discover it. Given that 46% of consumers look for coupons in numerous locations, you'll want to make sure your deals are simple to locate.

Consider using direct mail, email marketing, or social media to reach out to customers in addition to websites and print media. This will allow you to cast a wide net while remaining top-of-mind with people who aren't actively looking for bargains. 

Another brilliant tactic is using Amazon chatbots for distributing coupons. The Chat Agency is an expert in chatbot marketing and can help your brand increase sales revenue and brand affinity by using whitehat chatbot strategies to publicize your discount coupons.

3 | Make Your Coupons Unique

Remember that coupons are an excellent opportunity to market your business, so be sure to include your company logo and eye-catching images or graphics. If your coupons are aesthetically appealing, your potential clients are more likely to notice them.

If you're on a tight budget, many free internet tools will help you develop professional-looking designs. Alternatively, you may outsource the assignment to a freelancer or a graphic design firm.

4 | Target Specific Customer Groups

While attracting new consumers may be your primary objective, discounts do not have to be one-time offers. You may also use coupons to increase customer loyalty by providing deals and promotions to previous consumers regularly.

You may use email to target particular client segments with customized offers. You may, for example, thank your most loyal customers or persuade consumers who haven't been in a while to return by providing them special offers.

5 | Don't Make Too Many Offers

Although coupons are an excellent method to keep consumers happy, you don't want to give them so many discounts that they never pay full price. Creating coupons without first knowing the correct techniques might backfire and reduce your profits. When producing and distributing coupons, be judicious.

They may wait until the next promotion to make a purchase if they become accustomed to the regularity of your offerings, such as coupons that arrive weekly or monthly. When sending out coupons, make it clear to the receiver that this is a once-in-a-lifetime chance.

6 | Define a Deadline

Your coupon strategy should contain a call-to-action in addition to marketing your business. If you generate a sense of urgency, you'll be more likely to see quick results.

Set an expiration date for your coupons instead of providing them an open period to utilize them. However, double-check the date; you don't want to upset potential consumers or lose their business by refusing to accept their coupon when they try to use it.

7 | Do the Calculations

Finally, before deciding what specials and discounts you give, make sure to run the numbers. You'll almost certainly lose money if you keep discounting your items or services without boosting your sales income. Finally, whatever method you choose should not obstruct your capacity to run a profitable business.

Use Offers & Discount Coupons to Push Sales, Improve Customer Loyalty & Increase Brand Affinity

You have a variety of marketing strategies at your disposal. Whether used alone or as part of a broader marketing effort, coupons may help you attract new customers and expand your existing client base. 

Suppose you want to increase revenue and customer loyalty. In that case, you should use offers, coupons, discounts, and deals with originality and a strong value proposition to make them effective and stand out from the competition.

Customers develop loyalty to online shops that give a pleasant customer experience and constant excitement by offering enticing offers, coupons, discounts, and deals to boost sales and increase brand affinity.

Before deciding on the best strategy, you should balance the benefits and drawbacks and analyze all of your alternatives, just like you would with any other business decision. 

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