November 16

Chatbot Marketing Guide for 2021 | Why E-mail Is So 20th Century


Facebook Messenger has become a go-to marketing channel for many brands looking to grow their businesses online. Through Facebook, companies can reach over 2 billion active Facebook users and sell their products and services. Although chatbot marketing is similar to traditional e-mail marketing, customers are much more likely to view and interact with chatbot messages from brands. 

Benefits of Using Messenger as a Marketing Channel Over E-mail

Messenger Offers Better Open Rates   

Messenger chatbots use FB messages to relay marketing information. Marketing studies have shown that e-mail has 5-10% open rates and a 1% clickthrough rate. Messenger, by contrast, averages 70-80% open rates and 20% clickthrough rates. Marketers can choose e-mail and FB chatbots to maximize the results at the end of the day. It doesn't hurt.

While e-mail marketing remains significant, below are some quick facts to help you make the decision:

  • • Facebook has millions and millions of active users, giving you limitless opportunities.

  • • Messaging is one of the most interactive communication channels to date.

  • • You can fine-tune this by incorporating AI to enhance the bot's effectiveness and overall efficiency.

Messenger Chatbots Are Plug-and-Play

Messenger chatbots are easy to use and simple to learn. You can bring in someone to help you with them, or you can do it for yourself straight from your phone. 

All the above put together qualifies Messenger chatbots as your go-to social media marketing tool in 2021 and beyond.

Messenger Chatbot Tips 

  • • Use the bots as content marketing options instead of selling tools. Through the content, you will win over readers as trust is built in the process.

  • • Provide contact information through which users can easily reach you or your customer support team if they need any assistance

  • • Your website should be accessible via smartphones. (Most people use Messenger on their phones. Ensure the site is mobile-friendly and responsive for such users).

10 Ways Chatbot Marketing Blows Email Marketing Out of the Water

Not convinced chatbot marketing is the way to go in 2021? Here are 14 reasons why you should adopt bots in the coming year:

1. Text Personalization

Chatbots can review the client's history with the company. This information allows the bots to add a personal touch to messages. Personalization fosters relationship development between your brand and your customers, delivering high engagement and sales.

2. Automation and Programmability

Unlike e-mail marketing, you can program bots to automatically perform certain functions, such as automated searches, schedules, responses, surveys and more. This flexibility makes it easier for a digital marketing team to plan schedules and achieve more. You can also program a bot to send out automatic prompts to people who recently interacted with your brand's website or Amazon listing. Automated messages from chatbots prompted by users messaging them first or interacting with company web pages have a 70–80% open rate and a clickthrough rate of 15–60%.

3. Cuts Down Marketing Budgets

Budget too tight? Cut down costs by employing bots to do the marketing and lead hunting for you. shares that it saw a staggering 477% reduction in its cost-per-lead while lead quality only slightly decreased. 

4. Patience During Engagement

50% of customers say they're more likely to shop with a business that they can connect with via chat. Unlike humans, Bots can patiently attend to any questions or queries without tiring, guaranteeing your customers satisfaction 24/7. 

5. Reliability and Future Reference

Consumers can always refer to these conversations in case of any issues along the way. A customer can easily screenshot the chats with the bot and share it to support their queries.

6. Absolute Consistency

Programmed bots have no way of changing their responses to clients unless you modify them. As a business owner, you can be sure that your customers will always receive answers consistently with no variations along the way. Such discrepancies are common when dealing with a large group of customer care reps.

7. Swift Responses

Quick responses are not always possible when working with a team of people. However, bots can answer thousands of questions at a time with no delays in between. Around 40% of millennials say they interact with chatbots every day. If you have 10,000 subscribers on your Messenger list, a team of five or six people cannot sufficiently message and respond to every single text in a day.

8. 24-Hour Customer Support

Ever had to wait to be connected to an operator/customer support agent for hours? Bots are designed to meet any query at any time of the day to limitless people all in one go. Constant availability and communication with clients are now possible. Customers want responses instantly at their convenience. 

9. Wider Audience Reach

Chatbots help you reach larger audiences who would otherwise never engage with your brand. According to the 2016 E-mail Marketing Metrics Benchmark Study, the world average open rate of e-mails was 21.8%. This means that almost 78% of users are not interested in reading e-mail messages from brands, even if they’ve opted in to receive such messages.

10. Boost Sales

With chatbots, you can craft a sales funnel that helps you tap the right clients, pitch to them and make a sale. Want to grow your organic traffic by 20-100%? Employ chatbots.

5 Ways to Use Facebook Messenger Chatbots

1. Use bots for content delivery. 

Share relevant content with your users on Messenger instead of e-mail. Only share information that is useful and that users can apply in real life to make better buying decisions. 

2. Employ bots as customer support systems. 

Fast and reliable customer feedback positively disposes customers toward your brand. This is not possible if you have people who have to go home at the end of the day or go on vacations. Automated bots are perfect in such instances, allowing you to keep in touch, provide how-to instructions, respond to product queries, receive feedback, and address clients’ concerns around the clock.

3. Grow your brand through Ads by Messenger 

Market to new audiences by using Messenger ads featured in-app. By clicking on the ad, users will automatically be redirected to your Messenger list, where they can subscribe or click through to your website or favorite e-commerce platform. 

4. Help users find assistance around the internet or on Facebook fast.

Use bots to help your users find whatever they are looking for online easily. It could be articles they want to view, products they want to buy or gift ideas for friends and loved ones. 

Messenger Chatbot FAQs

What percentage of Facebook users use Messenger?

An  October 2019 survey ranked Facebook Messenger as the second-most popular mobile messenger app among users. 11% of the world’s population uses Facebook Messenger every month. It’s only surpassed by WhatsApp, which has a user-base of 1.6 billion per month. (Source: Statista)

The age distribution of these users is as follows:

  • • 21% are between ages 35 and 44.

  • • About 16% are aged 45 to 51 years.

  • • 14.7% are 18 to 24 years.

Can Messenger be used separately from Facebook?

Yes. Users without an existing Facebook account can still access Messenger. Through the app, they can send pictures, share videos, or even participate in group chats. Android and iOS users can download the Messenger app to their smartphones. A desktop version of the app is also available.

How does FB Messenger work?

Facebook messenger uses your existing friends or subscriber list as an address list, allowing you to send photos, videos, have group chats and make calls. You can also send downloadable documents and play games with your friends from wherever they are. Voice chats are also enabled on Messenger.

What Is Messenger bot marketing?

A messenger chatbot is an automated artificial intelligence (AI) messaging software that converses with users or subscribers on your Messenger list. They respond to questions and perform other tasks, depending on how they are programmed. 

How do you automate chatbots on Facebook Messenger?

Setting up chatbots on FB Messenger should take you less than 30 seconds. Once the chatbot is set up, a client will only need to click on “Message,” which automatically directs them to the Messenger app. Here, they can ask questions or chat with the bot.

Messenger Chatbots: the Bottom Line

Facebook Messenger chatbots are the go-to marketing tools for digital marketing in 2021 and beyond. They offer your business convenient, instant, and on-the-spot marketing. With multiple perks, any brand wishing to remain relevant and at the top should embrace this new marketing strategy. 

To get started on this next-gen marketing strategy, please visit the Chat Agency’s website, where you can contact one of our experts to discuss a chatbot marketing plan tailored to your brand’s specific needs.



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