Amazon chatbots on various platforms like Facebook Messenger, WhatsApp and SMS can rake in massive amounts of positive reviews for your listed products and give your sales a huge boost. Let’s see how.
One of the most critical metrics for companies selling on Amazon is customer reviews. While reviews are valuable for any online company, they are 10 times more important and 10 times more difficult to obtain on Amazon.
Reviews on Amazon have a substantial effect on conversion rates, rankings, and revenue, among other things. As a result, the ability to receive feedback will determine whether your product succeeds or fails. As a result, one issue – how to get Amazon feedback – is critical for anyone trying to launch and rate a product.
The Importance of Amazon Reviews
For many Amazon sellers, getting reviews is a big headache.
Getting satisfied consumers to leave a review seems to be an uphill struggle. However, ending up with disgruntled customers or vengeful competitors is the polar opposite.
To get more feedback, sellers have tried every trick in the book. Many of them violate Amazon's terms of service while others are simply ineffective.
Honest sellers need a way to get more positive reviews from their happy customers. With the recent emergence of various platforms like Facebook Messenger, WhatsApp and the classic SMS as marketing channels, there could be a fresh, more successful way.
This article will show you how to collect Amazon reviews using Facebook Messenger chatbots.
How Effective Are Facebook Messenger Bots in Getting Reviews?
For Amazon products, Messenger can be a game-changer.
Most Amazon brands lack a clear line of contact with their customers, limiting their ability to guide shoppers from initial recognition to paying customers, repeat customers, and evangelists.
The most successful businesses have created an email list because they recognize that it is the most important asset a company can have. Messenger now offers a more intimate and interactive contact experience than email.
Messenger bots typically have four times the open rate and five times the click-through rate of the average email marketing campaign. That’s primarily because Messenger is a more personal form of communication for most people. Other reasons include Messenger’s massive user base, AI integrations, among others.
How Can You Use Facebook Messenger to Grow Your Business on Amazon?
Amazon sellers can use Messenger to improve their success on Amazon while also building an audience outside of Amazon to increase their brand strength. Building a Messenger subscriber list would make it much easier to deliver future products and solicit feedback from customers.
But first, how do you start building your Messenger list? If you already have an email list, you can give them a discount code or any free content they can claim by sending a message via Messenger.
ManyChat, the leading Messenger chatbot app, offers a variety of growth tools for developing a Messenger list. The most basic growth tool is a URL that, when clicked, opens a chatbot message.
You may use Facebook Ads to create a Messenger list for prospecting. Offering a discount code as an incentive is the best choice. This will also help you increase Amazon conversions and purchases, which will boost your rankings and contribute to more organic traffic from Amazon.
The ad can guide you to a landing page, as shown above, or it can initiate a Messenger conversation. When anyone clicks on your ad, a Messenger notification with a coupon code will appear.
Later, the bot will inquire as to whether or not they purchased the items. If they did, you could tell them to leave an Amazon review.
Ranking Campaigns Using Facebook Messenger
To rate a product on page one using Messenger, you must effectively mimic the sales velocity of the competitors on page one over 7-10 days. So, if they sell 1,000 items a month, you can drive 33 goods a day for 7-10 days.
Discount codes are the most effective way to encourage high conversions. According to our research, discounts of about 70% have the highest conversion rates.
Only do this if you have a lot of extra inventory. You will lose the ad costs and discounted units given away if you run out of stock. You won't be able to profit from the rise in organic traffic that this approach generates.
Setting Up Review Campaigns With Facebook Messenger
Another crucial thing to remember is that a 70% discount excludes Verified Purchase reviews, which are critical for consumer trust and Amazon's rating algorithm. If you're running Messenger advertising to a cold audience in the hopes of getting product feedback, you'll want to hold discounts under 30%.
Furthermore, Messenger bots will allow you to automatically follow up with those who claim coupon codes to see if they've purchased the item. After that, you can ask those who bought your product to write a review.
Make sure to send people to the Amazon.com homepage rather than the ASIN review page when guiding them to leave a review via Messenger. Amazon considers traffic to the ASIN review page suspicious. Customers will not be able to find the link on their own. You don't want to raise any red flags by generating negative reviews.
Using Messenger Bots to Get Amazon Reviews: A Step-By-Step Guide
Here we mention very precisely how to start with Messenger bots to get your customer reviews on Amazon in a stepwise manner.
Step 1 | Build Your Marketing Funnel
To begin using Messenger for review requests, you'll need to build a funnel. The customer opts in via your Messenger bot, then purchases from you on Amazon, and you follow up in Messenger.
Some of the best practices to get people into Messenger are:
1. The “Facebook Ads - Landing Page - Messenger” sequence. Instead of running advertisements that direct people to your listing, you can use a landing page as the destination URL to create an audience. This helps you to include a request for your customer to enter your Messenger list as a call-to-action.
2. The “Facebook Ads - Messenger (JSON Ads)” sequence. Use Messenger as the call-to-action in your ad. When a customer clicks on your ad, a Messenger flow appears, adding them to your Messenger list.
3. The “Other Channels - Landing Page - Messenger” sequence. Apart from Facebook ads, other sources to your landing page might include email marketing, Google Ads, Pinterest, or influencer marketing.
4. Offering incentives for opting in. The best strategy is to entice people to sign up with a discount. Use this as your CTA on your landing page or in your Messenger ad. To receive a promo code in Messenger, the individual must press the CTA. Hence, they join your Messenger list by engaging with your Messenger flow.
A discount is an excellent reward since it raises the likelihood of the consumer visiting Amazon and making a purchase. However, be cautious about how much of a discount you give.
Verified reviews are not eligible for discounts above a certain threshold, especially large discounts of 90% or more and can result in a temporary review block on your page.
To be healthy, keep the discount under 30% if your end goal is to get reviews.
Step 2 | Lay Out your Follow-Up Sequences
The next step is following up. We advise sending two more sequences after the initial coupon offer.
1. The Coupon Claim follow-up is your first sequence asking if the customer did use their coupon. You find out whether they bought your product or not. To satisfy Facebook’s 24+1 rule for promotional messages, send this within 24 hours of the coupon claim.
2. The Review Request is the ultimate sequence, sent only to those who claim their coupons by buying your product. You should provide enough time for the item to arrive and for the customer to use it. Start the sequence by inquiring if they have received their product. Then, if they say yes, continue to ask for a review by giving them two options: "Sure" or "No thanks." If they say yes, provide them with a link with instructions on how to leave a review.
Messenger is a casual mode of communication. Keep your request short and cheerful in its wording. In Messenger, no one wants to read a wall of text. Keep your sentences brief, and try using emojis to punctuate them.
The Final Verdict
In the short term, using Messenger to improve rankings and generate feedback can be very efficient. The real strength of this marketing channel, however, is the long-term momentum you can create.
You'll have a sizable list of Messenger subscribers who are interested in, and possibly have already purchased, your goods after your first campaign. So, when you're about to launch a new product or raise the rankings of an existing one, you'll already have the list.
But keep in mind that marketing is all about providing value. You don't want to burn out your list. Many people will lose interest if you contact them with sales and review requests.
By incorporating educational content, fun brand-related content, and anything else they might find helpful, you can ensure that your list remains a highly valued asset for your company.
Amazon sellers may use Messenger to grow their brand further and develop deeper customer relationships. It will help you improve your Amazon efficiency while also giving you more power and leverage over the volatility of the Amazon marketplace.Get in touch with us for more details on which tools to use and how to get your Amazon chatbot up and running for raking in those reviews.